CRM Specialist *

With more than 130 million registered players across all platforms, we count among the leading casual and social games providers. GameDuell was founded in 2003 and offers a broad portfolio of over 40 games shaped by our 150 team members.

Join our Marketing Growth Team and become a part of one of the biggest games companies in Berlin! As a CRM Specialist*, you will plan, manage, and implement campaigns and programs that enrich GameDuell s relationship with our users across our mobile games. Help us to maximize retention, monetization, and conversion by finding the best-fitting segmentations, triggers, and campaigns for our users.

Tasks

Your tasks

• Manage one or more of our mobile-app games and optimize the CRM lifecycle across our channels: using push notifications, in-app- and inbox messages in line with business and marketing objectives
• Plan, build, measure, and optimize Lifecycle & Engagement campaigns using our CRM and Analytics tools and keep an analytical view on monetization
• Set-Up and improve regular special offers and seasonal events supporting our product team s quarterly strategy
• Embrace growth model processes and continuously A/B test with a focus on conversion and retention
• Use your technical understanding to find opportunities for automation and personalization
• Analyze and monitor your campaigns and prepare to report to all important stakeholders
• Collaborate with different teams across the company (like product management, analytics, art, and content) to ensure the optimal alignment of our CRM communications with our company wide OKRs and KPIs

Requirements

What we expect

• 2+ years of work experience in product management, as CRM Manager* with a focus on mobile (mobile push and in-app), or in marketing for digital products
• A university degree in Business Administration, Marketing, Communications, or similar
• You are comfortable working with CRM metrics and KPIs to ensure customer-focused campaign optimization
• You have good knowledge of CRM ecosystems and are aware of the related tech stack
• You are organized and autonomous to develop consistent and targeted product and marketing communications
• You are also able to collaborate and work cross-functionally to problem solve and drive projects to completion
• You are comfortable with an English-speaking work environment, German or French language would be a plus

Benefits

What we offer

• Flexible working hours and remote working possibility during Covid-19
• Working with passionate, knowledgeable, and experienced people where your opinion is being highly valued
• Independent work with interesting possibilities for your personal development
• A versatile, friendly, and international team that guarantees fun on the job
• One of the best working spaces in Berlin: our office in Mitte! Includes free soft drinks and coffee, fruit, pool table, table tennis, sports courses, a sunny roof terrace, and much more!
• Relocation support to help you move to Berlin
• We subsidize a company pension scheme
• We live a healthy team- and family-oriented atmosphere, which is also highlighted in numerous company parties, events, barbecues, Thirsty Thursdays, Newby Cooking, Beach volleyball evenings, and much more

We are an ecological and socially sustainable company and have our very own Green Team where you can make an impact and actively implement ideas and initiatives to help protect our environment and for charity. As a games community, we take our social responsibility seriously. We are co-founders of the Leaders for Climate Action and have committed ourselves to becoming carbon neutral.

• We pay attention to environmental friendly and resource-efficient standards when purchasing our office and food supplies
• We match your charity donations
• Social responsibility begins with each of us. Our corporate culture is characterized by mutual trust and respect. Our open and international team welcomes and respects diversity

Contact us

Say "hello" to our recruiter Caro!

We look forward to receiving your application. Please send your application including possible start date as PDF with the subject CRM Specialist * .

*GameDuell is proud to be an equal opportunity employer that does not discriminate in its hiring practices. Any terms referring to people are valid for all genders whether male, female, or diverse.