Discover Consumer/Market Opportunities for now and in the future
Action Brand Growth Drivers leveraging integrated analytics and insights
Define “what is possible and what should be done” e.g. the benefit of Line Extension should be soft hair
Build scaled media measurement, reporting & analytic capabilities in a multi-screen and multi-touch point world.
Develop capabilities that quantify key business drivers, assess sufficiency of plans, and improve sales & return on our marketing investments – media and trade.
Build individual person/store analytics capability to take performance measurement to the next level.
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