A Digital Media Planner/Media Buyer is responsible for the tactical planning, purchase, execution, and delivery of approved media plans in the areas of digital and emerging media
Develop, manage and optimize comprehensive paid online campaigns, audiences and ads.
Monitor costs and return on investment (ROI).
Ensure ads are creative and displayed appropriately
Audit existing online media ad campaigns and identify new opportunities to increase conversions.
Manage online performance reporting process, communicating results with key stakeholders through easily accessed dashboards.
Prepare presentations and recommendations, and be comfortable sharing with internal team members.
Assist sales team with social media recommendations for potential clients.
Assists in establishing appropriate tactical media channel strategies and budgets based on business targets.
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