Define indicators to ensure the measurement of results
Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality
Perform (adhoc) analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels, both reactively and proactively
Develop forecasting & predictive models to generate long-term insights
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