Creative Strategist

Influencer enables brands to be seen at scale across digital; driving growth and guaranteed success on social media. We build meaningful relationships between creators and brands, whilst making advertising effective, but more importantly inclusive.

Our purpose is to Make Waves; an idea seeded in the fact that our creators tell stories that build human connections, which set off waves of influence. These waves of influence become our data layers, from which we measure the impact. Our clients and creators make waves, we measure the impact.

We are an Official Global Marketing Partner with Meta (Facebook and Instagram) and TikTok - they re also our clients too!

Co-founded by entrepreneur Ben Jeffries and YouTuber Caspar Lee, we re a global team of 85+ with some of the best talent in the industry across New York, London, Manchester, Dubai and Warsaw. We re championing a new era of creativity and producing award-winning campaigns for brands such as Google, Vodafone, Playtika, Procter & Gamble, Pernod Ricard and Levi s, to name a few.

Influencer are one of the first companies to pop up in the space and are among the market leaders within this booming industry. We were placed in the Top 50 Best companies to work for, Campaigns Best Places to work in 2021 & 2022, and recently earned our Flexa approval, meaning we are an employer who supports flexible working!

Description

We are looking for a Creative Strategist, reporting into the Head of Create+

The Creative Strategist is responsible for the delivering best-in-class strategy, underpinned by industry leading creative output that makes Influencer stand out from the crowd. The role will foster close working relationships with internal and external stakeholders to ensure that our commercial output answers client briefs, and delivers on their business goals. Candidates with a demonstrable track record across planning, strategy and creative, will have experience within the influencer marketing space, and be able to plan and deliver content distribution plans spanning organic and paid.

This is a huge opportunity as we continue to scale to a global leader within the influencer marketing space. You will be tasked with focusing on what really matters; obsessing over our customers, growing our business, breaking boundaries and making Influencer a uniquely brilliant place to work. The role is based in London, UK.

Key Responsibilities:

• Work with the Head of Create+ and the Creative Strategy team to continue to define and improve our strategic and creative output
• Be comfortable interrogating and interpreting client briefs, leading creative and strategy workshops both internally and externally with clients
• Develop and manage relationships with internal teams
• Comfortable talking to clients, pitching and presenting work
• Have a keen understanding of paid and organic distribution methodologies
• Support our commercial team with best-in-class strategy and creative work
• Be an expert at creative content executions across all leading social networks, with a specific emphasis and experience working across Instagram, Facebook, TikTok and YouTube
• Have a keen understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel

Requirements:

• Minimum of 5 years experience in a creative and/or strategy role
• Minimum of 2 years influencer marketing experience
• A digital native with a history of delivering socially led branded content
• Able to work comfortably across Powerpoint / Keynote / Google Slides
• Solid communication, organisational and time-management skills
• Strong ability to distil complex client problems into strategically focussed influencer briefs
• Comfortable communicating with senior stakeholders both internally and externally
• Ability to manage competing priorities and workloads
• High energy and results focused (short-term and long-term vision)
• Collaborative spirit, able to work across many functions and build rapport quickly

In return you ll get:

• An opportunity to work in a fun, progressive team with a passion for making Influencer an amazing, diverse and equitable place to work
• Flexi working hours & Working From Home
• 25 days holiday a year (plus bank holidays)
• Activities to improve your mental and physical wellbeing
• A shiny Macbook
• Large progressions for growth - you ll be a key player in the next stage of growth for our company
• The choice of Health Insurance through Vitality or Juno
• A Headspace subscription
• EAP through Health Assured
• Cycle to Work Scheme
• Free breakfast (when in office!)

At Influencer, we re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.