We are looking for a CRM manager that can manage the full rider lifecycle, from acquisition to reactivation. You will define the strategy, create activation campaigns, do deep dive analysis, create email content and invent innovative bonuses.
Specifically, your role will involve the following responsibilities:
Acquisition Strategy - improve conversion over our onboarding funnels with the aim of maximising applicant conversion
Lifecycle Strategy - set-up and execute campaigns that improve the rider lifecycle: improving performance, minimizing churn, reactivating lapsed riders
Project Management - take ownership of high-leverage projects and drive them forward to completion using team members to help in execution
Campaign Management - set-up and execute activation campaigns that boost rider performance, inventing innovative bonuses, and evaluating the outcome of your campaigns
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