Manage and scale media spend across channels while actively optimizing towards meeting revenue and profitability goals (lowering CAC, Churn and increasing LTV)
Coordinate and partner with any of our agencies, vendors and ad platform representatives day-to-day to ensure proper campaign setup, execution, and optimization.
Data-driven approach in determining channel performance and optimization with a holistic approach taking into account both platform-side performance metrics and post-click onsite metrics and variables.
Work closely with the analytics team to develop real-time performance marketing reports that inform reactive and proactive decision making.
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