Prepare the competition to execute market share reports and other relevant reports.
Support in research methodology and supporting techniques to design market surveys.
Conduct field visits and face to face interviews for data collection.
Extract data from SAP - Business Intelligence in order to design market Research Questionnaires and marketing activities and events.
Analyze and summarize information for management from data collected through research questionnaires for Senior Marketing Manager to prepare the final analysis to management.
Analyze and summarize information from syndicated data to provide relevant actionable recommendations to drive decision making for Senior Marketing Manager to prepare the final analysis to management.
submit report with conclusions and recommendations about daily sales, customer profile, salesman performance, etc. for the sales and service unit to be shared with Senior Marketing Manager for final report and analysis for management.
Maintain & update Lexus Lead Management (LLM) website to ensure effective support for sales operations.
Prepare Traffic reports, TMC report, Market share reports and provide regular updates to business units.
Prepare NPS (Net Promoter Score) and Lost Sales Analysis reports for Lexus sales and service units.
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