Create and drive strategic integrated communications campaigns that drive business impact, momentum and resonate locally.
Leverage corporate level themes with IBM priorities to develop a credible voice in the market in support of IBM’s business objectives across Saudi Arabia.
Develop and manage relationships with key journalists, analysts and influencers primarily focused on Saudi business media. Work closely with regional media to ensure holistic and integrated messaging about IBM’s offerings and services.
Work closely with the client account teams to increase proactive win announcements and client references to drive a strong position for IBM.
Identify and pitch local stories to media and influencers, localize global initiatives.
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