Trade Marketing Specialist

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Execute trade promotional plan in designated channels with clients.

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Looking after all trade promotion (placing promotions based on marketing calendar).

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Market visits- monitoring competitor activities, pricing strategy, current promotions, and stock level across POS (point of sale).

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Monitoring stock movement to stores, suggesting promotions or trade deals on slow moving or near expiry products or promotions.

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Working with principles on planograms, promotions, merchandizing, etc.

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Executing BTL activities (new product launch and listing, sampling, consumer promotions).

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Actively taking part in product launch (giving presentation to sales team on new SKUs).

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Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar.

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Follow up with sales team on achievements

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Market spend optimization and helping clients sell out stock thru diverse ATL/BTL activities.