Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
Manage new media partnerships end-to-end to help build the Binance Brand and drive measurable growth;
Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance;
Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
Will develop marketing strategies, lead on the execution of key marketing campaigns across various channels and be able to draw actionable insights Coordination with global teams on budgets for the MENA region SEO and Performance Marketing.
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