Design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of IoT products and market goals. Responsible for helping maintain a brand by working on marketing campaigns. Performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns. Monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness.
Requirements
- Research advertising trends
- Research competitors pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement email marketing campaigns and coordinate with sales team
- Analyze digital data to draw key recommendations around website optimization
- Research advertising trends - Research competitors pricing and products - Decide on appropriate placement of ads - Determine what content will reach customers - Develop projects to create content - Publish digital marketing content online - Implement email marketing campaigns and coordinate with sales team - Analyze digital data to draw key recommendations around website optimization