Talking to existing customers and target buyers to develop buyer personas, understand the way products are used, and clarify the business problem they solve
Creating the killer product positioning and "pitch message" that describes how Aurea products generate value in a unique way
Evangelizing your solution messsage to prospects and customers in meetings, webinars, and company events
Turn prospects into champions of a given product
Writing, testing, and training others on the core product message
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