Support the marketing management and segment owners with information necessary for proper decision making, covering all needed aspects.
Understanding and analyzing developed concepts, studying the financial impact of potential products and developing comprehensive business cases/ models as part of the roadmap development.
Performing post launch analysis on new launched products and identifying gaps between expected and achieved results.
Overviewing the internal product portfolio and ensure adequate price positioning, as well as ensuring proper external positioning.
Responsible for reviewing the business plan exercise along with other related parties within the organization.
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