BRAND MANAGER
Posted on :
28-07-2022
Employer Active
1 Vacancy
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Jobs by Experience
3 - 0 years
Monthly Salary
KWD 1 - 100
Nationality
Any Nationality
Gender
N/A
Vacancy
1 Vacancy
Posted on :
28-07-2022
Job Description
- Implement the branding annual budget and ensure all employees are working within the assigned budget by setting the required targets and responsibilities.
- Implement the Departments policies and follow the established procedures and adhere to Company’s guidelines, policies and procedures to achieve the department’s objectives.
- Implement all brand management activities related to the Outlets brands while ensuring that all activities are in line withCompany standards.
- Develop, control & monitor the Brand strategy, plans and budgets for the assigned outlets.
- Implement market research on a continuous basis to obtain information related to:
- Customers’ preferences and needs – “Customer Behavior” (to identify potential markets and factors affecting brand demand).
- Competitors (to identify competitors’ overall market share, sales volume, and methods of marketing).
- Identify market intelligence techniques and analyze the market in terms of competition, market size, market growth, market share and prices.
- Plan future strategies and tactics in response to changes in the market or to capitalize on new opportunities.
- Monitor and measure social media campaign performance and results using sites such as; Tweet Reach, Hashtag, Radian6, Bit.ly etc. in order to drive continuous improvement and reinvestment strategies
- Constantly recommend initiatives and techniques to keepCompany competitive edge in the F&B industry.
- Identify the market segments of the Brands, in addition to estimating the market size and participate in the formulation of the marketing plan in coordination with the Direct Manager in order to achieve a high market share and increase the sales volume of Company’s Brands.
- Analyze consumer trends and information and categories in order help identify potential brand categories as future sources of growth.
Employment Type
Full Time
Department / Functional Area
Key Skills
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