Senior Digital Marketing specialist (e-commerce)

Job Description

About the Job:

E- commerce projects

• Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC and web analytics.
• Overseeing the social media strategy for the company, and managing the online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content, and conversion of the company website.
• Evaluating customer research, market conditions, and competitor data.

Responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimizes user funnels

Job Requirements

• BS/MS degree in marketing or a related field
• 3-5 years of experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement