Social Media Executive

* Oversees all company social media accounts management

* Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

* Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals

* Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction

* Audits and analyses social media presences, including digital advertising costs and returns

* Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement