Senior Marketing Manager - H&M

 Define and manage full year marketing plan ensuring its delivery against targets, on time, on budget and to appropriate standards of quality

 Ensure brand proposition, as defined by host brand, is integrated into all marketing activity

 Where not available define and document brand proposition (i.e. Alshaya created brands)

 Develop plans for new market entry, new store openings and challenged stores and brief Corporate Communications and CMD on plans

 Set targets /measures for all marketing activity

 Identify opportunities and solutions for enhancing the Brands marketing Responsible for artwork development, advertising, promotions, catalogues and magazines

 Define and calendarise the Annual Brand Marketing and Promotional Plan (launches, new season, brand building, sales, etc)

 Confirm brand commitment to Seasonal Events calendars. (Specific to F and F)

 Define appropriate promotional approaches in line with plan and develop appropriate material in collaboration with CMD.

 Brief agencies on ATL creative development and amendments

 Brief CMD on BTL artwork amendments and all print / production requirements

 Develop business case for new programmes and tactical activity outside annual plan and highlight deviations from agreed plan where relevant.