Social Media Specialist

Core Responsibilities:

• Develop creative social media platform content regarding URC marketing plan that promote the company and its products & services.

• Develop, implement and manage multiple social media platforms (Instagram, LinkedIn, Facebook, Twitter, etc.).

• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.

• Set up and optimize company pages within each platform to increase the visibility of the company’s social content, including content marketing-based strategies that organically increase engagement with targeted audience.

• Stay up-to date with social media trends and best practices and implement the same across the various social media platforms.

• Monitor SEO and web traffic metrics and ensure integration between social media campaigns and the website and/or landing pages by working closely with the Development team.

• Perform research, monitor analytics and analyse current benchmark trends and audience preferences.

• Maintain social media presence and ensure consistent audience engagement takes place across all digital channels.

• Brainstorm new and creative growth ideas for product development and management.

• Measure and report on the performance of all digital marketing campaigns and accounts' performance.

• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

• Work closely with the Head of Sales to ensure unified campaign messages throughout the customer conversion pipeline from the generated leads.

• Work closely with the Design team in order to provide direction and constant feedback to the team that is in alignment with the marketing strategy.

• Work closely with the Sales team to ensure that inquiries on different platforms are answered in a timely manner and according to a joint strategy between the marketing and sales team, also ensure the team is given a regular brief on the currently active campaigns.

Self-Management:

• Strives to achieve the highest levels of proficiency on all competencies and skills required to perform the role.

• Sets performance goals in the beginning of the year after discussion with the line manager and ensures that the goals are achieved during the course of the year.

• Identifies the training and development requirements for self and agrees on them with the line manager to ensure that the required training is arranged and attended.

Educational Qualifications

• Bachelor's degree equivalent in Marketing, Business Administration or Social Science

Years of Experience

• 1-3 years

Nature of Experience

.

Knowledge of online marketing channels.

.

Previous experience in a similar digital marketing role.

.

Experience in Kuwait marketing strategies.

.

Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics

.

Knowledge of current online marketing trends and best practices.

.

Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google Ad Words, and Twitter Ads.