PRODUCT MANAGER-MENAP

OVERALL SUMMARY

• Under the supervision of the GM, the Product Manager supports the brand on many tactical aspects of the business.

• The PM main focus is to deliver on short term on-going programs by ensuring that all key steps of the projects are completed, for all drivers; i.e. HCP, Consumer, Retail and Hospital.

• The PM will support the brand team during the Planning Process, e.g. Business Reviews, Strategic Planning Sessions, Brand Plan writing.

• The PM will also support the brand team with key financial responsibilities such as: monitoring monthly spending, consumption models, etc.

• The PM will participate in new product introductions by supporting the Area and other Product Managers on planning and implementation of key programs

• The PM will participate in the development and implementation of market Analysis and Forecasting

• DETAILED TASKS – WEEKLY/MONTHLY/ANNUALLY

  Weekly

• Development, implementation and measurement of tactics as defined in the brand tactical plan.

• Coordinate activities of functional areas, advertising agency and suppliers.

• Responds to queries/info needs from marketing teams and other customers.

• Track, follow, deliver on key marketing projects and make sure that they are delivered on time.

• Monthly

• Develop, implement and measure tactics/programs as defined in annual marketing plans.

• Coordinate tradeshow activities with HCP salesforce and show organizers as well as suppliers in a timely manner.

• Provide update on marketing projects development and interact with key internal and external partners to ensure that everything is on track.

• To manage and appropriately spend brand advertising and promotional budgets. Track marketing project expenses and ensure that tactic sheets are accurate.

• Review and understand monthly consumption ship share

• Support the monthly Sales and Operating Planning process.

• Annually

• Meet w/ marketing teams to review strategic issues and gain understanding of business needs.

• Engage in and interpret ongoing market research projects to validate brand positioning and promotional direction for the brand.

• To participate in the development of annual financial plans including volume forecasts and financial presentations.

• To participate in preparation of annual Brand Plans, and long range financial plans.

• Maintain an ongoing commitment to learning and personal development to prepare for upward mobility.

• Twice per year, plan and coordinate the Regional and sales cycle meetings as well as assuring the documents are well prepared to roll out programs and tools on time.

• Class A related tasks

• Support Class A concepts of continuous improvement, velocity, quality and customer focus in daily activities.

• Work closely w/ current suppliers to ensure that current data/customer research is accurate, relevant and minimizes bias.

• Provide insight into mkt dynamics for annual Strat plans and obtain feedback for future business needs for promoted product families.

• Complete performance self-assessment and growth plan. Review goals and identify root causes when goals not achieved and incorporate key learnings into future activities

• Challenge all key processes to identify new efficiencies, introduce reduced process times and improve value to customers

EDUCATION AND EXPERIENCE

Bachelor degree acceptable (Business/ Science),MBA/M.Sc. an advantage with 3-5 years of relevant experience in Marketing preferably in Consumer healthcare segment

KNOWLEDGE

• • Set vision and strategy

  • Customer Focus

  • Build our organization and inspire

  • Integrity and Trust

  • Know the business

  • Planning

  • Drive for results

  • Organizational Savvy

  • Make the difficult decisions

  • Presentation Skills

  • Encourage open exchange – team player

  • Financial Skills

  • Ability to take key actions and demonstrate behavioral anchors that support all Abbott Leadership Competencies.