صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيحالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيResponsible for the strategic execution of omni-channel trade marketing plans that achieve volume, market share and profit objectives in line with the overall business priorities.
Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies at the wholesaler, distributor, and retailer levels
Support Abbott Nutrition’s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the sales team
KEY RESPONSIBILITIES & ACTIVITIES:
Builds strong omni-channel trade marketing strategies for Abbott Nutrition brands by defining what differentiates Abbott Nutrition brands in each segment (Adult, IMF, Paediatric, etc.) leveraging segmentation data, digital insights and healthcare trends
Coordinate and drive the translation of trade marketing strategy to tactics, including resource allocation with optimal management of resource mix
Build deep relationships with key customers (wholesalers, distributors, retailers) to understand needs and create trade marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POP materials that deliver on customized value propositions
Serve as a liaison between Sales, Marketing, e-commerce, and analytics by sharing knowledge cross functionally to align and coordinate sales and marketing activities to trade marketing plans
Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points.
Identify trends and insights and optimizes trade spend and performance based on the insights.
Identify optimal omni-channel engagement activities to appeal to customers and consumers when and where they are most receptive.
Remain up-to-date on and incorporate new approaches to brand innovation including new business models, distribution strategies, licensing agreements and strategic partnerships.
Maximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities, and tracking of KPIs and ROI of omni-channel campaigns
Lead integrated business planning process
Lead demand forecasting activities by analysing product movement, customer behaviors, market trends and industry development impact on sales strategies
Selling and influencing solutions to stakeholders using effective storytelling, insights-driven presentations
Collaborate cross-functionally to generate and pursue product innovation ideas.
Ideation, planning and budgeting, production and implementation of retail activities, including point of sales materials and promotions
Secure necessary approvals & ensure complying with the company policies/compliance requirements
Work with wholesalers, distributors, and retailers to adopt optimal cost structure and establish cost control mechanisms
دوام كامل
التسويق / إدارة العلامة التجارية / بحوث السوق / التسويق الرقمي