Key Responsibilities
1. Graphic Design
Design and produce highquality visuals for various platforms including social media
websites advertisements and print materials.
Create graphics for product promotions banners infographics and presentations that align with
company s brand guidelines.
Collaborate with the marketing team to conceptualize and develop creative concepts for
campaigns and events.
Maintain consistency in branding across all visual content and materials.
Stay updated on the latest design trends and tools to ensure innovative and engaging content.
2. Digital Marketing Strategy and
Plan execute and manage digital marketing campaigns across platforms such as social media
email marketing and payperclick (PPC) advertising.
Develop and implement strategies to increase brand awareness customer engagement and
online presence.
Optimize campaigns based on performance metrics to achieve desired outcomes such as lead
generation and conversions.
3. Social Media Management
Manage and grow company s social media accounts by creating and posting engaging content.
Monitor and respond to customer inquiries and feedback on social platforms.
Analyze social media performance and provide recommendations to improve reach and
engagement.
4. Website Management and SEO
Collaborate with the web development team to maintain and update the company s website
with fresh relevant and optimized content.
Implement SEO best practices to improve website traffic and search engine rankings.
Monitor website analytics to track performance and suggest enhancements.
5. Content Creation
Work with the marketing team to develop creative content for digital platforms including video
content animations and promotional materials.
Design email templates and newsletters that drive customer engagement.
Assist in script writing video editing and other multimedia projects as needed.
6. Reporting and Analytics
Track and report the performance of digital marketing campaigns graphic designs and social
media activities.
Analyze data to provide actionable insights and recommendations for improvement.
Prepare regular reports on key performance metrics to support decisionmaking.
Requirements
Qualifications and Experience
Education
Bachelor s degree in Graphic Design Marketing Digital Media or a related field.
Certification in digital marketing graphic design or related fields is an added advantage.
Experience
Minimum of 1 2 years of experience in graphic design and digital marketing.
Proven experience managing digital campaigns and creating highquality graphic content.
Skills and Competencies
Proficiency in graphic design software such as Adobe Photoshop Illustrator and InDesign.
Strong knowledge of digital marketing tools like Google Ads Meta Ads Manager and email
marketing platforms.
Familiarity with video editing tools such as Adobe Premiere Pro or Final Cut Pro is a plus.
Excellent understanding of branding principles and visual storytelling.
Strong analytical skills to interpret marketing data and improve campaign performance.
Creativity and attention to detail.
Strong organizational and timemanagement skills.
Fluency in English and Swahili is required
