Tenengroup seeks an experienced t Performance Marketing Manager o lead our paid advertising efforts for our exciting new jewelry brand. The ideal candidate will have a strong background in digital marketing and will take ownership of planning optimizing and executing PPC campaigns across various platforms including Meta (Facebook Instagram) and Google Ads. Focusing on driving conversions and maximizing ROI you will work closely with our different teams to develop innovative strategies and analyze performance metrics to achieve our business goals.
Responsibilities:
- Develop implement and manage PPC campaigns across multiple platforms including social media channels and Google Ads.
- Analyze campaign performance metrics (such as CTR CPA ROAS) and provide actionable insights to improve performance.
- Collaborate with the marketing team to create compelling ad copy and visually appealing creatives.
- Monitor and manage campaign budgets ensuring optimal spend for maximum ROI across all PPC efforts.
- Stay updated on industry trends advertising strategies and platform updates to ensure campaigns remain competitive.
- Conduct A/B testing to optimize ad performance improve conversion rates and refine targeting strategies.
- Provide regular performance reports to stakeholders showcasing results key learnings and optimization opportunities.
Advantages:
- Ability to have an integral part in content creation including briefing teams and developing concepts prior to shooting days.
- Proven experience with design tools like Canva and video editing tools such as CapCut .
Division:
Line Of Business
Requirements :
- Minimum of 3 years of experience managing PPC campaigns across Meta (Facebook Instagram) and Google Ads.
- Proven experience managing highscale budgets across multiple social channels.
- Proficiency in social media advertising platforms (Meta Ads Manager Google Ads etc. and analytics tools.
- Strong analytical skills with the ability to interpret data identify trends and make informed decisions to optimize campaigns.
- Experience in A/B testing and conversion rate optimization techniques.
- Excellent communication skills with the ability to collaborate effectively with crossfunctional teams.
- Strong attention to detail and a resultsdriven mindset
Remote Work :
Yes
Employment Type :
Fulltime