Job Summary:
The UX Designer will be responsible for creating seamless and engaging user experiences for digital products by focusing on the needs of the endusers. This role involves conducting user research designing wireframes prototypes and collaborating with crossfunctional teams to deliver effective solutions that enhance user satisfaction and product success. The UX Designer should have a deep understanding of the local market and user preferences in Tanzania to ensure culturally relevant designs.
Key Responsibilities
1. User Research:
Conduct user research to understand the behaviors motivations and needs of users in Tanzania using methods such as interviews surveys and usability testing.
Analyze user research data to develop insights and inform design decisions.
Create user personas and scenarios to communicate findings to the team.
2. Wireframing and Prototyping:
Design wireframes mockups and interactive prototypes for web and mobile applications that clearly illustrate how the digital products will function and look.
Collaborate with product managers and developers to define and design workflows interactions and visual elements.
Develop low and highfidelity prototypes that convey design concepts to stakeholders.
3. Information Architecture (IA):
Organize and structure content to improve navigation and user flows ensuring that the overall experience is intuitive.
Create site maps user journey maps and user flow diagrams to guide the design process.
4. User Interface (UI) Design:
Design intuitive and visually appealing interfaces that align with the brand s identity and resonate with the local user base.
Ensure consistency in the design language across different platforms (web mobile etc.) and touchpoints.
Use design systems and style guides to maintain visual coherence and ensure scalability.
5.Usability Testing and Iteration::
Conduct usability testing to evaluate how users interact with the product and identify areas for improvement.
Collect feedback and iterate on designs based on usability testing results and stakeholder input.
Continuously improve designs based on realtime data analytics and user feedback.
7. Local Market Consideration:
Ensure that the designs consider local Tanzanian cultural contexts user behaviors and market trends.
Stay updated on digital design trends and innovations within the Tanzanian and broader East African markets.
8. Accessibility and Responsiveness:
Ensure that designs are inclusive and accessible to a wide range of users including those with disabilities.
Design for responsive and mobilefirst experiences considering Tanzania s mobilefirst user base
Requirements
Qualifications:
Bachelor s degree in Graphic Design Interaction Design or a related field.
Proven experience as a UX Designer or in a similar role preferably with experience in the Tanzanian market or East Africa.
Proficiency in design and prototyping tools such as Figma Sketch Adobe XD or similar.
Strong understanding of usercentered design principles and practices.
Experience in conducting user research and usability testing.
Ability to create wireframes prototypes and UI designs that balance user needs and business goals.
Skills and Competencies:
Strong communication skills to articulate design decisions and collaborate with team members and stakeholders.
Knowledge of responsive design principles and mobilefirst approaches.
Ability to analyze user behavior and translate insights into design decisions.
Familiarity with frontend development practices (HTML CSS JavaScript) is a plus.
Understanding of the unique digital landscape in Tanzania including local user preferences and challenges.
Strong problemsolving skills and attention to detail
