Date: 10 Nov 2024
Location:
KW
Company:
Alghanim Industries
Job Summary
To identify plan and achieve growth opportunities by channel. The Trade Marketing & Merchandising Manager defines and develops each category and initiates consumer and trade marketing activities and promotions. He/she will lead the marketing team and support the sales operation to successfully develop and deliver the GTRC fundamentals across all categories and channels.
Job Responsibilities
To coordinate with concerned managers to achieve total GTRC sale revenues and Profit & Loss
Lead and manage the marketing team on daily basis establish a clear role and responsibilities for each member of the team
Support the sales operations in terms of reducing business inefficiencies
Undertake all marketing activities in liaison with principles and respective Division Head
Develop internal and external relationships where necessary to maximise synergies
Build an annual business plan to reflect brand positioning with a particular focus on new brands
Prepare and suggest trade and consumer promotions to improve distribution and off take
Design prepare and negotiate all key Business Development Agreements
Coordinate and lead the Monthly Activity Cycle Meeting
Negotiate Advertising and Promotion funds
Responsible for allocating promotional stock
Understand plan and communicate all activities with concerned Managers
To manage Point of Sale Materials and Assets and retain a control sheet
Provide financial performance by brand
Share with principles and GTRC management all competitive information via a standardized report
Provide post activity analysis including Return on Investment (ROI) analysis
Oversee market shares by brand
Recommend prices of stock aging and close expiry products and recommend corrective action plans
Recommend and execute training courses for merchandisers
Provide analysis for GTRC share of shelf by brand
Candidate Requirements
Resourceful and creative. Takes initiative with an ability to set priorities
Excellent leadership qualities combined with effective communication skills
Solid presentation skills proficient in using MS Office
Excellent communication and presentation skills bilingual essential
Positive attitude
Mature attitude with an ability to inspire and motivate the team
Education Bachelors Degree MBA
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