Senior Media Buyer

Job Description:

We are seeking a highly skilled and resultsdriven Senior Media Buyer to join our growing team. This individual will play a critical role in managing and optimizing paid media campaigns across various platforms with a particular focus on digital advertising strategies that drive measurable growth. The ideal candidate will have at least 5 years of experience in media buying a strong understanding of digital marketing principles and fluency in English. Additional expertise in ecommerce and SEO will be considered a significant advantage.

Key Responsibilities:

• Campaign Strategy & Execution: Design implement and manage paid media campaigns across multiple channels (Google Ads Facebook/Meta LinkedIn programmatic display networks etc.) ensuring they align with overall marketing objectives and KPIs.

• Media Buying & Budget Management: Oversee campaign budgets monitor spend optimize for ROI and ensure that all campaigns are effectively tracked and optimized for performance.

• Audience Segmentation & Targeting: Develop and refine audience targeting strategies to maximize ad spend efficiency and conversion rates leveraging advanced data and analytics.

• Performance Optimization: Continuously optimize campaigns based on performance data including A/B testing keyword analysis creative testing and bid management.

• Analytics & Reporting: Use analytics tools (e.g. Google Analytics Facebook Insights) to generate detailed reports on campaign performance providing actionable insights and recommendations to the team.

• Collaboration & Communication: Work closely with the creative content and other crossfunctional teams to ensure ad creatives and messaging align with brand guidelines marketing strategies and business goals. Collaborate effectively with various departments to ensure seamless execution of integrated campaigns.

• Ecommerce Strategy Integration: Leverage your knowledge of ecommerce platforms (Shopify WooCommerce Magento etc.) to tailor media buying strategies that drive sales and customer acquisition.

• SEO Integration: Collaborate with SEO teams to ensure paid media efforts align with organic search strategies optimizing for both shortterm and longterm growth.

Requirements:

• Experience: At least 5 years of experience in media buying and digital advertising across multiple platforms.
  
• Fluency in English: Exceptional written and verbal communication skills in English.
  
• Ecommerce Expertise: Solid understanding of ecommerce strategies and how media buying drives online sales and conversion.
  
• SEO Knowledge: Experience working alongside SEO teams or integrating SEO practices into paid media strategies.
  
• Tools & Platforms: Proficiency with major advertising platforms (Google Ads Facebook Ads LinkedIn etc.) and familiarity with analytics tools (Google Analytics etc.).
  
• Analytical Skills: Strong ability to analyze data measure performance and make datadriven decisions to optimize campaigns.
  
• CrossFunctional Collaboration: Proven ability to work effectively with crossfunctional teams (e.g. creative content SEO sales) to align marketing strategies and ensure campaign success.
  
• Adaptability: Ability to thrive in a fastpaced dynamic environment with evolving business priorities.

• Selfmotivated: A proactive and resultsoriented professional who can work independently and as part of a team.

Preferred Qualifications:

• Experience with programmatic buying and advanced audience targeting techniques.
• Knowledge of ecommerce platforms and tools including experience with directresponse advertising campaigns.
• Familiarity with conversion rate optimization (CRO) tactics and strategies.
• Google Ads and Facebook Blueprint certifications (or equivalent).