A Senior SEO Specialist plays a crucial role in enhancing a websites visibility and driving organic traffic. This position involves developing and implementing advanced SEO strategies conducting keyword research optimizing onpage content and analyzing website performance through analytics tools. Strong analytical skills a deep understanding of search engine algorithms and the ability to stay updated with industry trends are essential for success in this role.
Responsibilities:
- SEO Strategy Development: Create and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
- Keyword Research: Conduct indepth keyword analysis to identify opportunities and optimize content accordingly.
- OnPage Optimization: Optimize website elements such as meta tags headings and content to align with SEO best practices.
- Technical SEO: Identify and resolve technical issues that affect search engine crawling and indexing such as site speed mobilefriendliness and structured data.
- Content Strategy: Collaborate with content teams to develop SEOfriendly content that meets user intent and engages the target audience.
- Performance Analysis: Use tools like Google Analytics SEMrush or Ahrefs to monitor performance metrics and generate reports on SEO effectiveness.
- Competitor Analysis: Analyze competitor strategies and industry trends to inform SEO tactics and identify growth opportunities.
- Link Building: Develop and execute effective linkbuilding strategies to enhance domain authority and search rankings.
- Training and Mentoring: Provide guidance and support to junior SEO team members and crossfunctional teams on SEO best practices.
- Stay Updated: Keep abreast of the latest SEO trends algorithm updates and industry changes to continuously refine strategies.
- Events Tracking: ability to track all events on a website using GTM
Qualifications
- 5 years of technical experience
- Keyword Research and SEO Audits
- Link Building and Web Analytics
- OnPage SEO
- Familiarity with search engine algorithms and ranking factors
- Experience with SEO tools and analytics platforms
- Strong analytical and problemsolving skills
- Excellent written and verbal communication skills
- Ability to work independently and remotely
- Team leading and supporting the SEO juniors
- Bachelors degree in Marketing Computer Science or related field
Technical SEO:
- Understanding of website architecture
- HTML CSS and JavaScript basics
- Site speed optimization
- Mobile SEO
- Schema markup
- Ability to full track all sort of events on GTM
- Full understanding of analysis process which includes GA4
Content Marketing:
- Content strategy
- Content optimization
- Understanding of user intent
Other Important Skills:
- Adaptability
- Data analysis and reporting
- Project management
- Communication and collaboration
Job Type: Fulltime
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