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Roles and responsibilities

We are seeking a proactive, strategic, and culturally adept Communications Officer for the MENA region. In this role, you will elevate the company’s brand visibility and communicate its mission, values, and services to a diverse audience. The ideal candidate will have experience in investor relations, possess excellent presentation and communication skills, and demonstrate an ability to manage multiple communication channels.

Key Responsibilities:

• Corporate and Internal Communications: Develop and implement cohesive messaging strategies across all platforms, ensuring brand alignment.
• Media Relations: Build and strengthen relationships with media representatives and stakeholders to enhance brand presence and reputation in the MENA region.
• Social Media Strategy: Drive engagement and expand audience reach on platforms like LinkedIn, employing targeted social media tactics.
• Internal Coordination: Ensure consistency and clarity in internal communications across all teams and stakeholders.
• Campaign Analysis: Monitor, analyse, and report on communication campaign performance to optimize strategies and outreach.
• Cross-Functional Collaboration: Work with various departments to facilitate effective communication of projects and initiatives.
• Event Organisation: Plan and participate in events, such as conferences and workshops, to promote the brand and ensure cohesive communication before, during, and after events.
• Content Creation: Draft and edit internal and external communications, including social media posts, newsletters, reports, and promotional materials.
• Senior Management Advising: Provide insights on communication trends and emerging opportunities, advising CxO leadership on strategic communication directions.

Desired candidate profile

Qualifications:

• Education: Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• Experience: At least 5 years in a communications role with demonstrable expertise in strategy development and digital communication.

Skills:

• Proficient in English (French and Arabic proficiency is a plus).
• Any experience working with loyalty platforms or POS systems preferred.
• Exceptional written and verbal communication skills, particularly at the executive level.
• Proven ability to implement communication strategies and manage multiple projects.
• Experience with digital marketing and social media management.
• Strong organisational and analytical skills with a proactive approach to campaign measurement.
• Familiarity with cultural nuances and media trends specific to the MENA region.

Additional Skills:

• Creativity & Problem-Solving: A creative mindset with strong problem-solving abilities.
• Interpersonal Skills: Collaborative, with the ability to work effectively across teams.
• Technical Proficiency: Knowledgeable in communication tools, video conferencing platforms, content management systems, and design software.