drjobs Manager-Trade MarketingSales-Personal Care KSA - IFFCO English

Manager-Trade MarketingSales-Personal Care KSA - IFFCO

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Job Summary
Roles & Responsibilities
  • Understanding shopper psychology and drive insights per channel/ customer if available
  • Ensure that strategies and plans are defined and implemented which deliver category growth based on consumer shopper and customer insights
  • Develop category management and ensure that strategies and plans are well defined and implemented which deliver category growth based on consumer shopper and customer insights
    • Develop pricing strategy for the portfolio
    • Responsible for monthly S&OP process for category and ensure forecast adherence as per the category plans
  • Identify Business Opportunity (prioroties) / channel / customer
    • P&L per customer
    • Growth Opportunity
  • Ensure continued TMI management and optimization
  • Develop coach and support team members to help them reach their full professional potential and to solve issues and support a continuous improvement culture
  • Closely work with Distributors to:
    • ensure best negotiation and implementation of contract
    • Customer annual plan
    • MSL per channel
    • Monitoring RTM strategy
  • Lead understanding of competitors by channel monitoring key copetitor activity at a channel level providing insights to plan for competitive advantage. Monitor global activity by major competitor
  • Monthly Clicflyer analysis with a holistic view of Primary Secondary and EPOS
  • Alignment with marketing on Activity Calendar per account
  • Sales Operations followup with stakeholders (Distributor&In house)
KPIs
  • Define key insights
  • Development of category channel strategy and plans.
  • Share growth (Nielsen and EPOS)
  • Development of category channel strategy and plans.
  • Share growth (Nielsen and EPOS)
    • Tiering strategy
    • Customer P&L
    • Customer Growth and Market Share
    • TMI monitoring (%vs XX) and Optimization
    • Trainings and PE
    • Actual vs planned implementation of contract
    • Annual presentation to customer
    • Quarterly Reviews
  • Competition review
    • Clicflyer analysis
    • weekly meetings
Work experience requirement
  • 710 years of Trade Marketing and Sales experience in FMCG Preferably Personal Care background
  • assigned countries and regions Experience compulsory entire assigned countries and regions experience will be a plus
  • Demonstrate record of success in delivering key commercial KPIs
  • Understands key business functions commercial finance technical supply chain
  • Customer Knowledge (Retail and Distributor)
  • All Channels knowledge (WS MT GROCERY SS)
Qualification
  • Prefered Bachelors Degree
Competencies
Communicating effectively
Customer/Consumer Focus
Entrepreneurial
Excellence
Integrity
Ownership & Result Orientation
People
Self and Team Management
Business Unit: S&D(KSA) (4034)
Business Group: S&DGCC (4035)


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