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Roles and responsibilities

As a Senior Copywriter, you will play a pivotal role in crafting compelling offers and angles for our diverse range of supplements. Your focus will be on growth-oriented projects that leverage your expertise. You will produce various types of copy, including advertorials, landing pages, upsell and cross-sell strategies through conversion rate optimization (CRO), and video advertisements. Your efforts will aim to discover the right product-market fit and enhance our customer acquisition engine.

Key Responsibilities

Driving Customer Acquisition and Retention
You will be responsible for creating and refining ads, scripts, funnels, and offers that facilitate profitable customer acquisition and retention. This will be guided by key performance indicators (KPIs) to ensure effectiveness.

Enhancing Market-Message Fit
You will work to expand the market-message fit for our supplement offerings, ensuring that our messaging resonates deeply with our target audience.

Identifying and Addressing Gaps
By analyzing campaign reports, you will pinpoint critical gaps within the sales funnel and implement strategic improvements aimed at increasing return on ad spend (ROAS). This includes enhancing ad copy, creative elements, landing pages, and upsell options.

Generating Fresh Creative Angles
You will consistently develop new hooks, angles, and arguments that outperform existing control ads, pages, and scripts, ensuring our messaging stays fresh and engaging.

Collaboration with Growth Teams
You will collaborate closely with growth strategists, media buyers, designers, editors, and project managers to achieve key KPIs. This teamwork will be essential for executing successful campaigns.

Deepening Customer Insights
Refining customer profiles to gain deeper insights into psychological triggers will be a key focus. You’ll explore pain points, motivations, fears, desires, objections, and emotional states to craft messaging that resonates.

Innovating Product Claims
You will create unique and exciting claims that differentiate our products while adhering to compliance policies, ensuring that our messaging is both innovative and responsible.

Analyzing Competitor Strategies
By breaking down competitor and cross-industry advertising strategies, you will develop fresh messaging strategies that set us apart in the marketplace.

Mentoring and Improving Team Copy
You will review and proofread the work of other writers, providing constructive feedback and insights for improvement.

Desired candidate profile

Requirements

Experience
You should have a minimum of 5 years of experience in direct response copywriting, with a strong portfolio that includes advertorials and video scripts.

Analytical Skills
Strong analytical abilities are essential for dissecting the core drivers behind successful ads.

Research Framework
A proven framework for research and the identification of psychological triggers, messages, and angle testing is required to excel in this role.

Join us in this exciting opportunity to shape compelling narratives that drive growth and engagement for our supplement brand!

Your role will also involve building and training AI copy models using existing customer data and successful ad performance metrics to deepen our internal copy knowledge.