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Roles and responsibilities

As a Senior Copywriter, you will play a crucial role in crafting compelling offers and innovative angles for our diverse range of supplements. Your primary focus will be on growth-oriented projects that leverage your expertise in copywriting to drive customer acquisition and enhance product-market fit. Your responsibilities will span a variety of formats, including advertorials, landing pages, upsells, cross-sells, and video ads, all aimed at optimizing our customer acquisition strategies.

Key Outcomes

Your primary goal will be to create and refine advertisements, scripts, funnels, and offers that effectively acquire and retain customers profitably, aligned with our key performance indicators (KPIs). You will also work to expand the market-message fit for our supplement line, ensuring our messaging resonates with target audiences.

Responsibilities

In this role, you will:

1. Identify Gaps: Analyze campaign reports to pinpoint weaknesses in the sales funnel and implement strategic improvements that boost return on ad spend (ROAS). This will include enhancing ad copy, creatives, landing pages, and upsell strategies.

2. Generate Fresh Content: Develop a continuous stream of engaging hooks, angles, and arguments to outshine existing control ads, pages, and scripts, ensuring we stay ahead of the competition.

3. Collaborate Across Teams: Work closely with Growth Strategists (Media Buyers), Designers, Editors, and Project Managers to achieve and exceed key performance metrics.

4. Deepen Customer Insights: Refine customer profiles to gain deeper insights into psychological triggers such as pain points, motivations, fears, desires, objections, narratives, and emotional states.

5. Innovate Messaging: Craft new and exciting product claims that effectively differentiate our supplements while adhering to compliance regulations.

6. Analyze Competitors: Break down competitor and cross-industry advertising strategies to inform and develop new messaging approaches.

7. Proofreading and Mentorship: Review and proofread the work of other writers, providing constructive feedback and insights to elevate overall copy quality.

Desired candidate profile

Requirements

To succeed in this role, you should have:

• Experience: 5+ years in direct response copywriting, with demonstrated success in writing advertorials and video scripts.
• Analytical Skills: Strong ability to dissect and analyze the core drivers behind successful ads.
• Research Framework: A proven methodology for identifying psychological triggers, crafting impactful messages, and conducting angle testing.
• Storytelling Ability: High-level storytelling, sales, and persuasion skills to engage and convert audiences.
• Conceptual Distillation: Capability to distill complex ideas into actionable principles and train other writers effectively.
• Problem-Solving Skills: Independence and resourcefulness in managing multiple projects from inception to completion.
• Organizational Skills: An organized and meticulous approach to ensure high-quality output.

Join us in transforming the way we connect with customers and drive growth through compelling copy!