Marketing Manager - Splash Brands KSA

Job Description

Marketing managers oversee the marketing department and therefore are responsible for employees within their department. They assign duties and set targets for departmental staff. It is also the function of marketing managers to perform periodic performance evaluations of the staff working for them. They can be responsible for several services or products or oversee a single product. A marketing manager needs to have an outgoing gregarious and spontaneous nature.

Key Accountabilities and process:
Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives

Ensure that the entire brand building strategies/exercise is implemented in all the stores

Recommend store promotions for the country

Ensure that all communication material required for the promotions is received from Concept and sent to the stores within the time frame specified

Recommend events specific to brand / product category / season for the respective country

Forecast along retail operations on the increase in footfall sales during the promotions

Ensure all aspects of imaging store windows visuals banners posters shelf takers are in line with the Image of the Brand and target the appropriate audience

Ensure that the entire outdoor media facilities are at the prime locations to attract customers (bill boards/ hoardings)

Ensure that the outdoor media communication is replaced regularly with images and captions as directed by Concept

Coordinate as necessary on the media advertising

Ensure consistency in the brand image as per the guideline of the Concept

Provide innovative solutions for new POS materials for stores

Prepare the annual marketing budget for the Territory in consultation with the management team and Concept Marketing & allocate resources to territories with the break up in terms of season campaign media etc.

Prepare annual marketing calendar and Product specification catalogs

Review the budgets and make recommendations to the Concept Marketing as deemed necessary

Report on the utilization of the Budgets periodically (as agreed) to Concept Marketing Head

Review the effectiveness of advertisement promos and provide feedback to Concept Marketing

Responsible for all approvals on the brand and marketing in coordination with Concept Marketing Head

Requirements

Manage the performance of the team set annual performance goals monitor performance and provide constructive feedback to improve performance.

Identify their training and development needs and ensure their fulfilment

Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart

Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the Marketing team

Conduct periodic market research to study the customer profile / preferences and buying patterns in coordination with Corporate Marketing

Conduct market research to study the effectiveness of the media campaign and with respect to the money spent in coordination with Concept Marketing Head / team

Set goals and parameters for the Marketing Research

Knowledge Skills & Experience

Education

Graduate/ Bachelors degree/Masters Degree.

Language

English Mandatory

Arabic Beginner / intermediate

Job Experience

810 years of experience.

Technology

Basic MS office Excel and PPT

Others

Good Knowledge of Retail brands

Planning and organizing skills

Networking skills

Negotiation skills

Experience in formulating and managing marketing budgets

Experience in managing a team of marketing personal

Experience in trade marketing activities

Qualifications

.

Primary Location: SASARiyadh
Job: Marketing
Organization: Splash Brands KSA
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Fulltime
Day Job
Job Posting/نشر تسمية الوظيفة: Oct:40:40 AM
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