Job Description
The overall scope of the position is to maintain and execute the hotels Digital Marketing and Ecommerce activities including but not limited to developing strategy content updates Social media management email marketing display and programmatic campaigns.
Reporting directly to GM or Director of Marketing.
You will be responsible for:
- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
- Contributing to Hotel Strategy working closely with key stakeholders from Marketing Sales Revenue PR F&B
- Develop quarterly and yearly digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing activities including but not limited to SEO/SEA emailing social media display Metasearch and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns and assess against goals
- Ensure hotels presence across key Social platforms relevant to the source markets and social content production
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotels online reputation
- Review and monitor hotels competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications :
- Experience in Digital Marketing in Hospitality
- A degree in Hospitality Management or Marketing and Communications
- Excellent English and French both verbal and written
- Strong understanding of current digital marketing concepts strategy and best practice
- Excellent Presentation and customer relationship skills
- Energetic and passionate to work
- Innovative approach to work
Remote Work :
No
Employment Type :
Fulltime