مشتري الإعلام

Roles and responsibilities

• Researching and evaluating market data.
• Overseeing campaign budgets and negotiating costs for features such as advertising room and social media campaigns.
• Supervising the implementation of media campaigns.
• Identifying target audiences and analyzing their behavior, characteristics, and routines.
• Choosing the best media outlet combination for different campaigns.
• Preparing and presenting campaign proposals to clients.
• Monitoring media trends of all channels, including magazines, blogs, and television.
• Assessing the success of media advertising plans and campaigns.
• Proofreading all advertisements and marketing campaigns before release.
• Develop and execute comprehensive media plans aligned with marketing objectives and target audiences.
• Conduct thorough market research and competitive analysis to identify optimal targeting strategies.
• Set up, manage, and monitor campaigns across multiple platforms, ensuring optimal performance and budget allocation.
• Manage allocated budgets effectively to maximize ROI and achieve campaign objectives.
• Track and analyze key performance indicators (KPIs) such as CPC, CTR, CPL, and ROAS.
• Continuously optimize campaigns based on data insights to improve efficiency and drive conversions.
• Implement and manage conversion tracking using Google Tag Manager for accurate performance measurement.
• Utilize advanced targeting options such as custom audiences, lookalike audiences, and retargeting campaigns across Google and Meta platforms.
• Leverage A/B testing and experimentation to optimize ad creatives, landing pages, and campaign parameters.
• Stay abreast of the latest features, updates, and best practices within Google, Meta, TikTok, and other advertisng platmorms' Ads manager.
• Provide regular performance reports to stakeholders, highlighting key metrics, insights, and recommendations.
• Utilize Google Data Studio to create visually appealing and informative dashboards for campaign monitoring and reporting.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Stay up-to-date with the latest industry trends, best practices, and emerging technologies.

Desired candidate profile

• Bachelor’s degree in marketing or relevant field.
• A minimum of 3 years experience as a media planner or in a similar role.
• Excellent knowledge of analytics tools and campaign evaluation metrics.
• An analytical mind with a creative eye.
• Exceptional communication and presentation skills.
• Must be able to work well within a team.
• Minimum 5 years of proven experience as a Media Buyer.
• Agency background is a must; with proven experience managing real estate accounts.
• Demonstrated expertise in advanced Facebook and Google Ads techniques, including campaign setup, optimization, and reporting.
• Hands-on experience with Google Tag Manager, Google Analytics, Meta Adsa, and other advertising platforms.
• Strong understanding of digital marketing metrics, analytics, and reporting tools