Digital Marketing Specialist - Better Group

We are seeking a creative and resultsdriven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing implementing and managing digital marketing campaigns that promote our companys products and services. You will play a key role in enhancing brand awareness driving website traffic and generating leads.

Key Responsibilities:

• Strategy Development:
• Create and execute digital marketing strategies to achieve business goals.
• Analyze market trends and competitor activities to identify new opportunities.
• Content Creation:
• Develop engaging content for various digital platforms (social media blogs email newsletters).
• Collaborate with design teams to create visually appealing materials.
• SEO & SEM:
• Optimize website content for search engines to improve organic search rankings.
• Manage Google Ads campaigns to enhance visibility and drive targeted traffic.
• Create and manage social media advertising campaigns to effectively reach and engage audiences.
• Social Media Management:
• Manage and grow the companys social media presence across platforms (Facebook Twitter LinkedIn Instagram).
• Monitor social media trends and engage with followers to build community.
• Email Marketing:
• Design and execute email marketing campaigns to nurture leads and maintain customer engagement.
• Analyze email performance metrics and optimize campaigns accordingly.
• Analytics & Reporting:
• Monitor and analyze website traffic engagement metrics and campaign performance using tools like Google Analytics.
• Prepare regular reports on campaign effectiveness and suggest improvements.
• Collaboration:
• Work with crossfunctional teams including sales and product development to align marketing efforts.
• Stay updated on industry trends and emerging digital marketing technologies.

Qualifications:

• Bachelors degree in Marketing Communications Business or a related field.
• Proven experience in digital marketing with a strong focus on Google Ads social media advertising SEO and SEM.
• Fluency in Arabic is mandatory.
• Strong analytical skills and proficiency in digital marketing tools (e.g. Google Analytics HubSpot Hootsuite).
• Excellent written and verbal communication skills.
• Creative thinker with strong problemsolving abilities.
• Ability to manage multiple projects and meet deadlines.

Job Types: Fulltime Parttime Temporary