Sr Specialist OMNI Ordering amp Execution Trade Marketing - adidas
نُشرت في :
01-10-2024
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Purpose & Overall Relevance for the Organization:
Drive brand excellence to improve sellthrough at point of sale by implementing the best and most attractive brand and product presentation/ to win the consumer. Enhance brand image via excellence at POS across channels.
Key Responsibilities
- Plan and develop retail calendar for igned markets in line with the Global strategy for brand and product campaigns alongside commercial moments to achieve defined business objectives across all consumer touch points (campaigns promotions consumer marketing materials ISC & VM)
- Execute calendars for igned markets in alignment with Omni Planning Team Channels and Partners based on agreed budget available always ensuring a Brandled proposition across priority doors
- Execute campaigns within igned markets with full alignment between Brand Comms and Digital Teams to ensure one brand message
- Accountable for the of Global guidelines and instore ISC consistency across igned markets
- Lead and support District Field Omni experts for igned markets support with escalating complex topics coming from the team to Omni Manager for further actions to ensure on time in full delivery of the agreed plan
OmniChannel Calendar Ordering and
- Be responsible and accountable for the delivery of the yearly retail calendar across Own Retail in alignment with the Operations and Buying teams (CTC)
- Deliver into the market the of Sports Performance and Originals OmniChannel Marketing campaigns promotions and instore communication tools based on channel requirement and brand calendar focus
- Deliver in store activations and consumer communications using local suppliers and activation agencies as well as global agencies
- Lead the igned District/Field Omni team member to focus on consumer journey and VM across all Channels
- Implement global ISC strategies across all channels in sellin stage and manage al excellence to maximize sellout
- Maintain the calendar for igned markets and partners based on order book changes and adjust the delivery into the market in alignment with the planning and channel teams
- Deliver consumer experiential events at the store level in cooperation with BA Digital PR and SPOMA based on the calendar
- Deliver new store openings and layout revisions for igned own retail markets or franchise partner in collaboration with Store Development and the OmniChannel Planning team escalate complex projects and support required to Manager Omni
- Plan manage and report on OmniChannel MAEX for igned markets to ensure a right investment decision as well as ROI ysis
- Execute all financial activity and management of doents in a compliant matter and in alignment with internal audit policies
Training & Reporting
- Execute and report Omni activities based on the set retail KPIs and tracking timelines in alignment with key stakeholders
- Raise and input Field team feedback into planning for the upcoming seasons
- Doent and share best practise ways of working & alignment across EMC
- Ensure all signoff and report decks are created and completed within given timelines
- Deliver high compliance of visual merchandising principles and excellent consumer journey standards across igned markets through regular market visits
- Support Manager Omni in planning and delivering VM & ISC training plan in alignment with business priorities
Key Relationships:
- EMC Omni Team
- EMC Omni Planning and WHS Team
- EMC Channel leads and their teams
- EMC CTC Brand Comms Digital & MOPS
- DTC Retail Operations team
- DTC Buying and Merchandising team
- Market OmniChannel agencies and vendors
Knowledge Ss and Experience:
- 34 years of experience in trade retail marketing or sales (preferably in the sporting goods industry & fashion/lifestyle.)
- Detail oriented organized and dynamic
- Advanced user of MS Office PowerPoint and Excel
- Experience in BTL marketing
- Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
- Excellent communication and presentation ss
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or equivalent professional experience ideally in Sales and/or Marketing
- Fluent in English / Arabic is preferable
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETES MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive take responsibility and followthrough.
INNOVATION: Elevate to win. Be curious test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our companys standards.
RESPECT: Value all players. Display empathy be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Sr. Specialist OMNI Ordering & (Trade Marketing)
BRAND:
adidas
LOCATION:
Riyadh
TEAM:
Marketing & Communications
STATE:
01
COUNTRY/REGION:
SA
CONTRACT TYPE:
Full time
NUMBER:
515942
DATE:
Sep 19 2024
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