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Social Media Manager - Dentsu

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الرياض - السعودية

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Job Description:
A BIT ABOUT US
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating driving force to bring our capabilities together to positively impact people businesses and society. Established in June 2022 Dentsu Creative is integrated with dentsus Media and CXM businesses in over 145 countries and regions to offer Integrated Growth Solutions.
SOCIAL MEDIA MANAGER
You will play an instrumental role in the success of our social campaigns and strategies. You will be expected to manage client accounts and have a firm handle on activity to ensure accounts remain profitable and work is of the highest standard. Reporting to Head of Content and Editorial you will ensure we are hitting all our content and editorial needs while also supporting and guiding local social media teams and managing the community managers to meet all our growth and engagement objectives. With the Head of Social you will also have involvement in the development of our social media offering.
RESPONSIBILITIES
  • Social Media Strategy : Implement the content strategy developed by the Head of Content and Editorial ensuring that all posts align with the brands goals and resonate with the target audience.
  • Multilingual Content: Create curate and post content in both English and Arabic ensuring linguistic accuracy and cultural relevance.
  • GamingCentric Content: Develop content that appeals to gaming and esports enthusiasts including memes gameplay clips livestream highlights and tournament updates.
  • Audience Interaction: Manage the community management team actively to engage with the gaming community across social media platforms responding to comments posting questions and feedback in both English and Arabic.
  • Community Building: Manage the community management team to foster a strong online community by creating and participating in discussions encouraging usergenerated content and hosting interactive events.
  • Twitch Specialist: Manage the brands Twitch channel including the scheduling and promotion of live streams tournaments and other gaming events.
  • Esports Tournaments: Coordinate and oversee the brands involvement in esports tournaments ensuring seamless and maximum visibility across social media channels.
  • Local Team Support: Support the local social media and content teams to ensure consistency in messaging and strategy across different regions.
  • Localization: Ensure our global content is adapted and adopted by the local teams ensuring it resonates with the regional audience while maintaining brand consistency.
  • Performance Tracking: Monitor the performance of social media content using analytics tools providing insights and recommendations to improve engagement and reach.
  • Reporting: Prepare regular reports on social media activity highlighting key metrics successes and areas for improvement both to the global team and local stakeholders.
  • Event Management: Be at events to Promote and publish realtime coverage of gaming events product launches and esports tournaments on social media.
  • Maintain Brand Voice: Ensure that all social media content aligns with the brands voice and personality particularly in bilingual communications. Maintain cultural sensitivity in all communications particularly when adapting global content for local audiences.
  • Reputation Management: Assist in managing any social media crises or negative feedback responding quickly and effectively in both English and Arabic.
  • Proactive Monitoring: With the community management team monitor social channels for potential issues and address them before they escalate.
  • Staying uptodate with the gaming industry. (Tournaments new games announcements etc.)
  • To take part in brainstorming sessions for content ideas campaigns and activations.
  • Monitor ongoing conversations happening online about gaming and the brand. (Listening)
Requirements
Travel Requirements: Be ready and able to travel frequently with minimal visa restrictions to cover events work with local production teams. Ideally possess a nationality that allows for easy travel with minimal visa requirements.
Industry Passion: Bring a genuine passion for gaming and esports to the role staying uptodate with industry trends popular games and key community figures.
Fanatic Engagement: Engage authentically with the gaming community sharing your own gaming experiences and insights to build credibility and rapport.
Bilingual Fluency: Must be fluent in both English and Arabic to manage communications effectively across different regions.
WHAT YOU BRING
  • Consumer and B2B experience
  • A complete understanding of the social media landscape Twitch a must
  • Experienced in managing a small agile teams and managing up
    Strategically minded confident and tenacious when leading clients
  • Proactive and a strong sense of intuition
  • An agile mind that can cope with multiple demands all needed quickly
  • Commercially minded with evidence of growing business from existing client relationships
#LIDNI
Location:
Riyadh
Brand:
Digital Republic
Time Type:
Full time
Contract Type:
Permanent
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