Marketing Communications Manager

JOB SUMMARY

A marketing and communications manager supervises and develops a companys marketing and communications strategy and is responsible for the design and distribution of its brand. They help create marketing plans that attract more customers and work with others including content creators copywriters and PR officers to ensure that an organizations publications advertisements and digital content reach the target audience.

RESPONSIBILITIES

Essential duties and responsibilities include but are not limited to those listed below:

Strategic:

• Developing the Functions work plan and assigning related activities to serve the achievement of the Function/ Departments goals.
• Supervising the implementation of the Functions plans monitoring workflow and ensuring adherence to policies and procedures. Ensuring that instructions circulars and organizational and operational decisions are followed and applied.
• Ensuring that work activities are carried out according to the preset performance goals and suggesting any necessary actions to the direct supervisor.
• Participating in setting the Functions budget in addition to monitoring and controlling the expenditure in coordination with the Finance Function.

Technical & Executive:

• Managing and overseeing the analysis stage on marketing communication briefs developed by Marketing and Business Development functions in order to develop suitable advertising plans and marketing campaigns.
• Ensuring maintaining the companys brand image and corporate identity creating and increasing brand awareness in addition to ensuring brand consistency throughout all activities and operations.
• Supervising the designing production and distribution of marketing and advertisement material in coordination with external and internal concerned parties.
• Guiding and supervising the companys social media efforts and providing feedback and directions in regard to social media plans and strategies.
• Identifying potential agreements with advertising and marketing agencies and establishing negotiating and maintaining agreements in addition to constantly evaluating the performance of the vendors and service providers.
• Sales Support; devise innovative strategies and campaigns to support the sales team in order to generate highquality new sales leads.
• Ensure all product information and details are accurate across website and digital channels.
• Proven track record in customer acquisition and retention ideally in company products.

Administrative:

• Conducting periodic meetings with direct reports to ensure that priorities are clear and workflow is running smoothly.
• Preparing periodic reports concerning the functions activities and achievements.
• Ensuring manpower requirements are met according to specified manpower plans.
• Appraising direct reports performance according to scheduled plans and recommending necessary actions as per the applied practices.
• Satisfying the direct reports training needs and evaluating the outcomes of training courses and making changes as and when needed.
• Approving direct reports administrative affairs such as vacations leaves etc.
• Nominating a deputy to carry out the responsibilities of the position whenever the need arises.
• Brand; Manage develop and control the brand in all media both internally and externally.
• Corporate Communications; manage and develop corporate communications to customers such as newsletters briefings and other such communications.
• Campaign Management; work with the marketing team to develop integrated marketing campaigns that reach our audience in the most time and costeffective way. All campaigns should be integrated with sales to ensure timely and effective followup to maximize ROI.
• Internal Communications; manage and deliver a consistent message to employees to drive engagement.

QUALIFICATIONS / SKILLS

• Bachelors degree in a related field required (Marketing Communications).
• 10 years of experience in marketing and ecommerce.
• Experience developing and executing digital marketing strategy social media (organic and paid) website mobile and app.
• A proven background in businesstobusiness marketing with extensive general marketing and communications experience.
• Expertise in developing integrated communications programs drawing on all areas of the marketing mix including direct marketing CRM events and digital channels.
• Experience in media corporate and public affairs directly and through agencies.
• Expertise in brand management.
• Ability to identify key messages audiences and channels and formulate a communications strategy across them all.
• Strong communication skills including copywriting.
• Ability to travel Baghdad Dubai Jordan & Africa.

Remote Work :

No