Pay per Click Specialist PPC - Paid Media - Google Adds specialist

About the Company:

RoverPass is an innovative startup dedicated to transforming the campground and RV park industry. Our suite of property management solutions and advanced marketing services empower campgrounds and RV parks to attract and retain more customers effectively. As a dynamic and forwardthinking team we are on a mission to lead the industry with cuttingedge strategies and technology.

Job Description:We are seeking a highly skilled PPC Specialist with deep expertise in Google Ads to join our performance marketing team. The ideal candidate will excel at driving results through targeted payperclick campaigns with a particular emphasis on Google Ads. Your ability to manage and optimize PPC campaigns across multiple channels will be key in enhancing our brands visibility and driving customer acquisition for campgrounds and RV parks.

Responsibilities:

Develop and execute PPC strategies with a primary focus on Google Ads to boost brand awareness and customer acquisition.
Manage endtoend Google Ads campaigns including keyword research ad creation audience targeting bidding strategies and ongoing optimization.
Oversee additional PPC channels such as Facebook Ads GetApp Capterra and SourceForge ensuring alignment with overall marketing objectives.
Conduct detailed analysis of PPC performance data to identify trends insights and optimization opportunities.
Collaborate closely with the marketing team to integrate PPC campaigns with broader marketing strategies.
Stay uptodate with the latest trends features and best practices in Google Ads and other PPC platforms.
Proactively test new PPC channels and tactics to expand digital reach and effectiveness.

Requirements:

• Bachelors degree in marketing advertising or a related field.
• Minimum of 4
  years of handson experience in PPC with a strong emphasis on Google Ads.
• Proven expertise in Google Ads including campaign setup keyword research ad copywriting bid management and performance tracking.
• Experience managing Facebook Ads and familiarity with GetApp Capterra and SourceForge.
• Strong analytical skills to interpret data and drive PPC optimization.
• Excellent communication and collaboration abilities within a crossfunctional team.
• Detailoriented with exceptional organizational and project management skills.
• Experience in the travel and hospitality industry is a plus.
  
  What We Offer:
  
  • Flexible Working Hours
  • 100% Remote Work
  • Competitive USD Salary
  • Generous Paid Time Off / Vacations
  • Paid Maternity/Paternity Leave
  • Local Holidays