Core Responsibilities:
- Executing tests collecting and analyzing data identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking reporting and analyzing website analytics payperclick (PPC) initiatives and campaigns
- Managing campaign expenses staying on budget estimating monthly costs and reconciling discrepancies
- Plan develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Monitor redirects click rate bounce rate and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Qualifications:
Bachelors degree in Marketing Communications or related field
Proven years of experience in SEO and SEM
Strong understanding of SEO/SEM principles and practives
Excellent written and communication skills
Experience with Analytics and Reporting tools
Ability to work independently and as part of the team
Job Types: Fulltime Permanent
Experience:
- SEO/SEM: 2 years (Preferred)
This job has been sourced from an external job board.
More jobs on