Product Marketing Manager - Data and AI

The role of a Product Marketing Manager - Data and AI at CanonicalOpen Source has become the norm in Machine Learning, AI and Big Data tooling. Canonical has delivered secure open source to millions of users and enterprises. We’re looking for a Product Marketing Manager who will be responsible for developing marketing strategy and go to market plans at a global level for our portfolio of open source applications for Machine Learning and Data Operations. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the product and engineering teams, content team, sales teams, as well as other marketing functions… all in support of Canonical’s growth. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. This role sits in the marketing team reporting to the product marketing lead. Location: This role will be based remotely in the EMEA region. What your day will look like • Be responsible for go-to-market planning and execution for Canonical's range of MLOps and data products • Lead on content dissemination, campaign development and planning for product launches. • You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey • Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers • Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels • Work with other teams to plan event, webinars and support paid and social media promotion • Create and execute content strategies that drive product interest and adoption with relevant target audiences • Monitoring the competitive landscape to define product positioning that differentiates