Marketing Expert

Key Accountabilities:

• Participating on identifying the customer needs for Fixed, ADSL & mobile bundles, offers and services.
• Participate in building and implementing marketing planning and roadmaps for Pro segment Fixed, ADSL & mobile offers and bundles.
• Manage and follow up the products & offers development and deployment following TTM.
• Monitor products & offers performance and implement corrective actions.
• Create offers & promotions to increase usage, increase subscriber base.
• Prepare business case.
• Initiate and follow-up communication for offers/promotions.
• Follow up the offers activations, revenues, achieving targets and usage analysis.
• Work with concerned parties to facilitate customer journey, decrease churn, enhance loyalty and increase customer satisfaction.
• Work with Direct Marketing team to coordinate Direct marketing activities to increase sales.
• Monitor & enhance sales and after sales processed in all sales channels and generate prospective lists.
• Work with Go to Market to coordinate for internal training & support on new offers / promotions.
• Prepare operational plans and financial plans for the offers and the Base.
• Follow up with technocenter and VAS team for new innovative products.
• Dealing with sales feedback and related complaints received from end users through front liners.
• Work with Marketing Planning, Performance to follow up and monitor competitor’s actions.
• Work with Marketing New Business (Content & Portal) to promote offers & services and define value added service.