Marketing Manager ESF7690

What you will be doing:

• Manage the marketing strategy and execution for leaseups and stabilized communities
• Collaborate with internal team members to develop initial marketing deliverables for new leaseup communities
• Coordinate with 3rd party vendors on print collaterals digital campaigns renderings photography videography and signage
• Coordinate with 3rd property management and vendors to implement marketing strategies and solutions
• Develop and track marketing budgets for new and existing communities
• Research and select appropriate marketing techniques based on resident profile and market conditions
• Manage and oversee all property digital campaigns including reviewing Google Analytics PPC campaigns optimizing SEO and ILS
• Conduct periodic website social and reputation audits and provide guidance to the teams
• Review and manage online reviews related to brand product and resident experience
• Work with Asset Management on whitelabel programs
• Develop marketing guidelines for vendors and 3rd party management teams
• Create and develop companywide marketing programs and policies to help enhance the brand
• Collaborate with Public Relations teams on new announcements and strategic corporate initiatives
• Oversee and manage the corporate website
• Oversee the overall corporate social media message and direction to promote AHVs vision message and brand
• Research new products programs and services
• Maintain and develop a master library of all corporate and community assets (i.e. logos imagery floorplans)
• Assist in creating agendas attending meetings and running various marketing and advertising reports
• Research new trends within the singlefamily and multifamily industry and other competitive brands to increase knowledge of interior design community trends current technological advances plans and products
• Research and understand consumer profiles in targeted markets
• Perform other related duties as assigned
• Must be willing and able to travel

Experience you will need:

• Minimum 3 years of marketing experience needed
• Bachelor’s Degree
• Experience in singlefamily and multifamily residential industries
• Proficient in Microsoft Office Adobe Creative Suite experience
• Strong social media and internet aptitude
• Strong understanding of marketing fundamentals
• Strong knowledge and understanding of search engine marketing and optimization and Google Analytics