Social Media Marketing

Job Title: Social Media Marketing Specialist

Location: Vancouver BC

Department: Marketing

Reports To: Marketing Manager

Job Type: FullTime

Job Overview: The Social Media Marketing Specialist will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

Key Responsibilities:

• Develop implement and manage our social media strategy.
• Define the most important social media KPIs.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Use social media marketing tools such as Buffer Hootsuite etc.
• Attend educational conferences.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with Marketing Sales and Product Development teams.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Provide constructive feedback.

Requirements and Skills:

• Social Media Strategist using social media for brand awareness and impressions.
• Excellent knowledge of Facebook Twitter LinkedIn Pinterest Instagram Google and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Familiarity with web design and publishing.
• Excellent multitasking skills.