Manager Loyalty Marketing

Qatar Airways are excited to be launching a new opportunity to join our Customer Engagement & Loyalty as a Manager Loyalty Marketing. As a Manager Loyalty Marketing, you will be responsible for setting up and driving the strategic direction for Privilege Club marketing and communications, in particular - delivering strategies that will cover all member acquisition, member engagement and retention activities. You will ensure that these meet the overall loyalty objectives, and commercial objectives of Qatar Airways. You will also ensure that all appropriate acquisition and retention activities, including events and sponsorships, are delivered to develop and enhance long-term member engagement, as well as lead the Department’s push towards personalization by getting the right offers in the right messages to the right customers at the right time through the right channel. Other operational duties will include: Strategic • Identification of potential drivers of customer stickiness and member acquisition, and testing them with customers, thus rolling out the best result • Defining and setting Network-wide Privilege Club revenue KPIs • Developing profitable campaigns to drive member revenue and engagement • Optimization of member acquisition, engagement and retention through the development of segment-specific and/or personalized marketing plans • Developing and maintaining a highly functional digital marketing infrastructure, as well as a non-digital marketing plan • Delivery of compelling promotional communications that drive measurable incremental revenue to Qatar Airways and Privilege Club • Ensuring that the marketing and communications strategy aligns and delivers against the targets and objectives of the Privilege Club Operational • Management of marketing and segmentation for Privilege Club and drive the future direction of communication for the program • Technology Innovation: Defining and prioritizing technology requirements for Loyalty Marketing. • Research, monitoring and reporting on best practices and localization of products based on market needs Marketing Communication • Development, implementation, and continuous evolvement of an effective marketing strategy across all relevant channels • Development and implementation of a dynamic content management infrastructure to allow for real-time communication with members. • Launching new communication channels as required • Managing mobile channel development to create a consistently excellent user experience