Digital Marketing Manager ESF1731

• Nonprofit membership organization founded in 1934 to promote international understanding of the world and its people through hostelling.
• Global network offers thousands of hostels in nearly 80 countries.
• outstanding benefit packages and a peoplefirst work environment
• Stable growing company with tremendous opportunity for career advancement
• Competitive compensation and benefits

What you will be doing:

• Develop a promotion strategy and calendar in lockstep with content and social based on trends and data inclusive of alwayson and seasonal tactics.
• Build and implement paid media strategies in alignment with HI USAs marketing objectives encompassing a variety of digital channels.
• Conduct extensive research and competitive analysis to identify target audiences optimal advertising channels and keywords.
• Manage and optimize campaigns including bid management audience targeting creative testing and open rate to build brand awareness and drive interest in HI USAs network of hostels.
• Cultivate strategic alliances with internal stakeholders to drive cohesion between paid campaigns and broader marketing initiatives.
• Facilitate and lead on coordination between the Graphic Design & Brand Manager the Social Media Manager and the Content Strategy Manager.
• Own the email marketing strategy including audience growth and segmentation lifecycle and monthly promotional emails content and design deliverability optimization and compliance with regulations.
• Continuously optimize performance marketing campaigns across multiple digital channels leveraging datadriven insights and A/B testing to enhance effectiveness.
• Analyze campaign performance metrics and provide regular reports insights and actionable recommendations.
• Manage performance marketing budgets effectively ensuring optimal allocation and ROI across channels and campaigns.
• Oversee relationships with external vendors agencies and partners involved in digital advertising.
• Target a variety of audiences to refine outreach strategy towards underrepresented communities highlighting our commitment to DEIA.

Experience you will need:

• Alignment with HI USA Values and commitment to workplace culture of DEIA.
• 5 years of handson experience directly developing implementing and optimizing paid media campaigns across a variety of channels.
• Bachelor’s degree in marketing advertising or related field (or equivalent work experience).
• Analytical mindset with the ability to interpret data and make datadriven decisions.
• Proficiency in digital marketing tools such as Google Analytics Facebook Business Manager Google Ads and similar platforms.
• A deep understanding of paid social media strategies with a focus on driving conversions.
• Expertise in targeting diverse audiences that deliver on HI USA’s commitment to DEIA.
• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fastpaced environment.
• Extensive experience with budget management and campaign performance tracking.
• Familiarity with using a CMS HTML/CSS and design is a plus.
• Experience in the hospitality and/or nonprofit business is a plus