Marketing Analyst

Our client the largest independent live event producer in the United States is looking for a Marketing Analyst to join their team! The Marketing Analyst will have a strong analytical background experience with marketing campaigns and proficiency with various analytical and marketing tools including Google Analytics Tableau Microsoft Excel and various ad platforms like Google Ads Meta Ads and others. The Marketing Analyst will play a crucial role in analyzing marketing data generating insights and providing actionable recommendations to drive our marketing strategies and business growth.

Responsibilities:

• Collect analyze and interpret data from multiple sources (e.g. Google Ads Meta Ads Google Analytics social media CRM systems)
  
• Develop and maintain dashboards and reports using tools like Excel Tableau Google Analytics and/or Looker to develop and monitor key performance metrics
  
• Create and disseminate regular reports on campaign performance website traffic conversion rates and other relevant metrics
  
• Evaluate the effectiveness of marketing campaigns across various channels (e.g. digital social email and offline)
  
• Identify trends patterns and insights to optimize future marketing strategies
  
• Assist in the setup and execution of A/B testing and other experiments to improve campaign performance
  
• Collaborate with the marketing team to develop datadriven strategies
  
• Present findings and recommendations to stakeholders to inform decisionmaking
  
• Work with crossfunctional teams to implement datadriven initiatives
  

Requirements

Qualifications:

• Bachelors degree in Marketing Business Statistics Economics or a related field
  
• 3 years of experience in a marketing analyst or similar role
  
• Proficiency in Excel Google Analytics Tableau and/or Looker
  
• Familiarity with social analytics platforms such as Brandwatch
  
• Strong analytical and problemsolving skills
  
• Excellent communication and presentation skills
  
• Ability to work independently and collaboratively in a fastpaced environment
  
• Attention to detail and a strong commitment to accuracy
  

Preferred Qualifications:

• Experience with SQL R Python or other programming languages
  
• Knowledge of SEO SEM and PPC strategies
  
• Familiarity with CRM and marketing automation tools
  
• Certification in Google Analytics or Tableau is a plus