Global Brand Manager - Hitman Franchise

IO Interactive is the creative studio behind some of the worlds most beloved and innovative game franchises including the critically acclaimed HITMAN series. We are passionate about delivering impactful gaming experiences that captivate players worldwide. As we expand our horizons we seek a dynamic Global Brand Manager to join our team and drive the HITMAN franchise to new heights.

As the Global Brand Manager for the HITMAN franchise you will be at the forefront of driving global marketing strategies and campaigns. Your role will involve crafting and executing comprehensive marketing plans that enhance the brands visibility and engagement across various markets. You will work closely with crossfunctional teams including product development sales and creative services to ensure cohesive and effective marketing initiatives.

What you will do:

• Marketing Strategy: Develop and implement a robust global marketing strategy for the HITMAN franchise aligned with the overall business objectives and brand vision.
• Identify growth opportunities: Seek growth opportunities through brand collaborations participation at events new products comarketing partnerships to support & exceed our acquisition objectives.
• Campaign Development: Lead the creation execution and management of integrated marketing campaigns and work closely with specialists in digital marketing social media influencer partnerships PR and events.
• Market Analysis: Conduct thorough market research and consumer analysis to identify key trends audience insights and competitive landscape. Utilize data to inform marketing strategies and tactics.
• Product Launches: Oversee the planning and execution of product launches ensuring successful coordination with product development sales and distribution teams.
• Content Creation: Collaborate with internal teams and external agencies to produce highquality marketing materials including trailers promotional content and advertisements.
• Brand Consistency: Maintain brand integrity and consistency across all marketing channels and materials. Ensure adherence to brand guidelines.
• Performance Tracking: Establish key performance indicators (KPIs) for marketing activities and monitor campaign performance. Provide regular reports and insights to senior management adjusting strategies as needed.
  Collaboration: Foster strong relationships with internal and external stakeholders including media partners influencers and gaming communities.

Who you are:

• Experience: Minimum of 2 years of experience in marketing preferably within the gaming or entertainment industry. Proven track record of managing global marketing campaigns.
• Education: Bachelors degree in Marketing Business Communications or a related field. An MBA or equivalent advanced degree is a plus.
• Skills: Strong strategic thinking analytical and project management skills. Excellent communication and leadership abilities. Proficiency in digital marketing tools and platforms.
• Passion: A genuine passion for gaming. Ability to connect with the gaming community and stay abreast of industry trends.
• Creativity: Innovative mindset with the ability to generate fresh ideas and solutions. Strong storytelling skills to create compelling marketing narratives.
• Adaptability: Ability to thrive in a fastpaced dynamic environment. Capable of managing multiple projects and deadlines effectively.

Who we are:

IO Interactive is an independent videogame development and publishing company with studios in Copenhagen Malm Barcelona Istanbul and Brighton. As the creative force behind some of the most talkedabout multiplatform video games in the last decade we are committed to creating unforgettable characters and experiences all powered by our awardwinning proprietary Glacier technology.

We know that to achieve those goals we need courage talented people and a great working environment and we do our utmost to have all of that. Across our multiple studios were working on several projects. Crucially though were all one team. We value the work and impact that each person brings to the table and we actively encourage new ideas whilst listening to your insights along the way.

We have a dedicated team of People Managers who look after you as an individual and as an employee. With more than 40 nationalities we know that everyone is different and we are proud to have a reputation for being a friendly workplace with highly talented people.