Analyst Competitive Intelligence

About the job

Summary

Responsible to work directly with the business to better understand their needs as it pertains the primary and secondary market research forecasting field force sizing segmentation targeting analytics etc. Act as a conduit between the business and Global Business Services (GBS) in facilitating support activities. Determine business requirements and then contract the services of GBS to perform the required work. Serve as a point of validation ensuring the GBS output meets local needs.

About The Role

Analyst Competitive Intelligence

Location Hyderabad Hybrid

About The Role:

To perform comprehensive CI analysis at franchise/brand/ disease area level and deriving insights focused on strategic imperatives. Holistic CI Surveillance of competitor products/company and Therapy area (TA) of interest. To evaluate impact of these developments on Novartis clinical/marketing programs; to ensure recommendations and key findings for further review/analysis and manage communication plan to right collaborators.

To provide proactive support and timely communicate competitive threats from external factors (Market Competitor Portfolio Analysis). To provide inputs into Clinical Development Plans (CDP) / Lifecycle Management Study (LCM/BOS) designs situational analysis and strategic positioning; To Support Senior Insights Manager in coordinating inputs for situational analysis key management presentations and workshops.

Key Responsibilities:

• Independently manage CI process/engagement and monitoring of competitors in focus.
• Working closely with global clinical marketing and brand teams to add CI intel through secondary data analysis
• Engage the customers and effectively communicate the CI process objectives and outcomes
• Provides effective and timely responses to adhoc CI requests from customers/collaborators
• Evaluating competitor goals assumptions capabilities and strategies; Incorporates and communicates competitor analyses into effective alignment plans and recommendations and present key issues and takeaways to ICT/IPT teams
• Identifies and understands the nature of the competitive threat and creating competitor profile including timeline assumptions as per customer preferences; Understands the intellectual property situation for the product; Can conduct SWOT analysis
• Expertise in Conference coverage Manage Precongress planning (via abstract mining) and Postcongress reporting activities. Develop KITs/KIQs and align with Brand/Medical teams. Prepare planners and actively track agenda and timelines. Attend key sessions/posters/booths and summarize key findings.

Essential Requirements:

• Education:PhD/Masters Degree in Life Sciences. MBA from reputed institutes.
• Languages:Fluent spoken and written English essential
• Experience:3 years of local Pharma work experience in Competitive Intelligence Market Intelligence Business Development Licensing or consulting assignments.
• Independently manage CI process/engagement and monitoring of competitors in focus.
• Working closely with global clinical marketing and brand teams to add CI intel through secondary data analysis
• Engage the customers and effectively communicate the CI process objectives and outcomes.

Desirable Requirements:

• Expertise in all critical aspects of competitive intelligence and manages CI initiatives for a given a TA
• Supports the development and implementation of new ways of information presentation.

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Remote Work :

No