Data Analyst Intern

Daily Traffic and Performance Monitoring:

• Check and review daily traffic reports in GA4 to identify any anomalies or significant changes.
  

• Monitor key performance indicators (KPIs) such as page views sessions and user engagement metrics.
  

• Track user behavior metrics to understand how visitors are interacting with the site.
  

Reviewing and Cleaning Tracking Codes:

• Conduct a daily audit of tracking codes to ensure they are correctly implemented and functioning.
  

• Remove or update outdated or incorrect tracking codes as necessary.
  

• Ensure that new content pages or blogs are properly tagged and tracked.
  

Event and Goal Setup:

• Identify new user interactions that need to be tracked and set up corresponding events in GA4.
  

• Configure goals and conversion tracking for new campaigns or website updates.
  

• Regularly test events and goals to ensure they are tracking accurately.
  

Report Generation and Distribution:

• Create and distribute daily weekly and monthly performance reports summarizing key metrics and trends.
  

• Use GA4s reporting features to visualize data and highlight important insights.
  

• Prepare adhoc reports for specific campaigns or requests from other departments.
  

AdHoc Data Analysis:

• Respond to requests for specific data analyses from marketing content or management teams.
  

• Use advanced GA4 features and possibly other tools (like Google Data Studio) to conduct indepth analysis.
  

• Provide actionable insights and recommendations based on analysis.
  

Meetings and Communication:

• Attend daily or weekly meetings with the marketing and content teams to discuss website performance and analytics insights.
  

• Present findings and recommendations to stakeholders in a clear and concise manner.
  

• Collaborate with the team to plan and implement improvements based on datadriven insights.
  

Requirements

• Current enrollment in a Bachelor s in Marketing Data Science Computer Science or a related field.
  

• Familiarity with Google Analytics (GA4) and basic web analytics principles.
  

• Understanding of HTML JavaScript and website tagging.
  

• Strong analytical skills and attention to detail.
  

• Proficient in Microsoft Excel and/or Google Sheets.
  

• Good communication skills both written and verbal.
  

• Ability to work independently and manage multiple tasks.
  

• Knowledge of SEO and digital marketing principles.
  

• Experience with Google Tag Manager.
  

• Basic understanding of SQL for advanced data analysis.